According to the National Water Quality Association, 56% of all people are worried about the quality of municipally treated tap water. This, along with the desire for better tasting drinking water, has fueled tremendous growth in the bottled water industry. We can all remember, not too long ago, when the bottled water section at the grocery store consisted of a very small allotment of counter space, primarily devoted to a few gallon jugs of distilled water. Today, bottled water enjoys a major section of the beverage isle and the prestige of being the fastest growing segment of the entire beverage industry, not to mention the most profitable.

The bottled water industry has become the target of some of the largest corporations in the world. Clorox Bleach Co., Pepsi Cola and Coca Cola are just a few of the recent entrees capitalizing on this highly lucrative market, with Clorox being the biggest participant in the bottled water business. Pepsi Cola’s “Aquafina” and Coca Cola’s “Dasani” almost instantly became each company’s most profitable product! If we just take a common sense look at the companies controlling this industry, who are certainly not known for their health consciousness, we will begin to understand the misconception that has been created around the quality of bottled water. Millions and millions of dollars are spent each week on advertising campaigns to give the perception that these bottled waters come from some pristine mountain spring, when in reality many of them come from a municipal water system just like your tap water does. Both Pepsi’s Aquafina and Coke’s Dasani are bottled at one of many bottling plants across America where municipal water is used as the source, as is the case with many leading brands.

The regulations that govern bottled water only require it to be “as good as” tap water. There are no assurances or requirements that bottled be of any higher quality than tap, and according to some recent studies, it may often be of lower quality.

Start using your portable water filter wherever you go instead of picking up a bottle of water. Now we know it’s much better and safer for you.

This entry was posted on Tuesday, December 12th, 2006 at 8:44 am and is filed under Drinking Water, Filtered Water, Portable Water Filter. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.